Why we're supporting the World Land Trust this Black Friday

Our elemental ethos states that we are more than just a skincare brand and we mean it. That’s why this Black Friday, we wanted to give to you, our customer, but also give back to our precious planet too.

So, from now until 11.30pm on Monday 30th November, you can use code BLACKFRIDAY20 at checkout to take 20% off your order or alternatively, use code WORLDLANDTRUST to take 10% off your order and donate the other 10% of the order value to World Land Trust

Less about us though... let us use this as an opportunity to tell you more about the magnificent work that World Land Trust does and why we've chosen to support the charity this Black Friday. 



Patronised by Sir David Attenborough, Steve Backshall MBE, David Gower OBE and Chris Packham CBE, World Land Trust (WLT) is a leading international charity that protects the world's most endangered species and ecosystems through global conservation and reforestation projects. 

Founded in 1989 with plans to raise money to privately purchase land in Belize to protect tropical rainforests, the not-for-profit organisation has since expanded on a colossal scale. More recent projects include raising £1 million to purchase land transformed into an organgutan tunnel, connecting two protected areas of rainforest in Borneo and their inhabiting endangered species. 

In July 2020, WLT launched the Wildfire Appeal after the harrowing burning landscapes that ensued as the world went up in flames, from the Artic to Australasia. The initiative aims to raise £250,000 to go towards planning and preparation for the fire season and the protection of the reserves that its partners manage.

For more on how you can take action to protect the natural wonders of the world, listen closely to the legend himself: 

As our promise to the planet states: “when we take from the planet, we must also give back”, which is why we wanted to make it easy for you to help us do exactly that this Black Friday.

Shop the full collection now and use code BLACKFRIDAY for 20% off, or code WORLDLANDTRUST to take 10% off and donate 10% to WLT.

Promotion available until 11.30pm on Monday 30th November 2020. Please note codes cannot be used in conjunction with each other or with any other offer.